Pöptags Shopify Audit Blueprint
Shopify Store Audits in Black & White.
You'll benefit from our Years of Practical Human Experience in Shopify, eCommerce, Digital Design and Development and extensive Ai deep dives into your store.
A comprehensive review of your Shopify store’s performance, user experience, SEO, conversion optimisation, and technical health.
Your Shopify store is the engine of your e-commerce business. A store audit uncovers exactly what’s working, what’s holding you back, and where the biggest growth opportunities lie.
We conduct a deep, hands-on review across eight critical areas of your store — from page speed and mobile experience to SEO, conversion rate optimisation, and analytics tracking. Every finding comes with a clear recommendation and priority level.
This is not a generic checklist. It’s a tailored analysis of your store, benchmarked against industry best practices and your competitive landscape, with actionable steps you can implement immediately.
What the Poptag Shopify Audit Covers
01 Store Performance & Speed
Google PageSpeed scores (mobile + desktop) • Core Web Vitals (LCP, CLS, INP) • Image optimisation • App impact on load times • Theme code bloat • CDN and caching
02 User Experience & Navigation
Mobile responsiveness • Navigation structure • Search functionality • Collection page layout • Cart experience • Checkout friction analysis • Accessibility review
03 Conversion Rate Optimisation
Add-to-cart placement • Trust signals • Social proof strategy • Urgency elements • Exit-intent popups • Abandoned cart recovery • Cross-sell & upsell strategy • Policy visibility
04 SEO & Discoverability
Title tags & meta descriptions • URL structure • Heading hierarchy • Schema markup • Image alt text • Internal linking • Blog strategy • Sitemap & robots.txt • Indexation status
05 Product Pages
Image quality & consistency • Product descriptions • Variant presentation • Pricing display • Reviews integration • Related products • Inventory messaging • Size guides
06 Theme & Design
OS2.0 compatibility • Brand consistency • Homepage effectiveness • Visual hierarchy • Footer completeness • Custom vs app-injected sections
07 Apps & Tech Stack
Installed app audit • Performance impact per app • Email & SMS setup • Loyalty programme • Review platform • Payment gateway config
08 Analytics & Tracking
GA4 setup & events • Google Ads conversion tracking • Meta Pixel & CAPI • Search Console • Merchant Center & Shopping feed • UTM strategy • Privacy & consent compliance
What You Get Back
1. Comprehensive Audit Report
A detailed PDF covering all eight audit areas with scores, annotated screenshots, findings, and recommendations.
2. Executive Summary
A one-page overview of the most critical findings and top five priorities for maximum impact.
3. Prioritised Action Plan
Every recommendation categorised by impact and effort: quick wins, medium-term improvements, and strategic enhancements.
4. Competitor Snapshot
A comparison of your store against 2-3 competitors across page speed, SEO, product pages, and conversion elements.
5. Walkthrough Presentation
A 30-minute video call or live screen share to walk through findings and discuss implementation priorities.
Process & Timeline
| Phase | What Happens | Duration |
|---|---|---|
| Discovery | We collect your store URL, analytics access, and specific concerns. | Day 1 |
| Deep Dive | Full hands-on audit across all eight areas on mobile and desktop. | Days 2-4 |
| Report | Compile findings with scores, screenshots, and prioritised recommendations. | Day 5 |
| Walkthrough | Present findings and discuss next steps together. | Day 5-7 |
Total turnaround: 5-7 business days from receiving store access.
Investment
AUDIT OPTIONS
Essentials Audit
Covers Speed, SEO, CRO, and Analytics (areas 1, 3, 4, 8). Perfect for stores that need a focused performance and conversion review.
Full Store Audit
All eight areas plus competitor snapshot and walkthrough presentation. The complete picture of your store’s health and growth potential.
Pricing is customised based on store size and complexity. Contact us for a quote.
Why Poptag
|
25+ Years Experience |
300+ Marketing Awards |
1M+ Monthly Ad Revenue |
Poptag is an award-winning e-commerce growth agency and certified Shopify Partner. We specialise in Shopify store design, development, and optimisation alongside Google Ads management for e-commerce businesses globally.
Our audits are informed by real-world experience managing stores and advertising campaigns that generate over R1 million in monthly ad revenue for our clients. We don’t just identify problems — we know exactly how to fix them because we do it every day.
Notable results: Fox Racing +1,886% revenue • James Jewellery +1,983% growth • Royal Albartross +398% Google Ads sales • Disc Golf Deals USA +86% revenue
Next Steps
Ready to uncover what’s holding your store back? Here’s how to get started: Contact Us
Adam Brandt
Founder
adam@poptag.co.za
poptag.co.za